As part of my work with China Foreign Economy and Trade Trust Co.,Ltd Division 2, I led a client engagement and brand-building initiative that combined philanthropy and wealth management to drive deeper connections with clients. The event, held at Jinmao Tower in June 2023, was themed "Books for the Mountain Villages, Knowledge for the Future—Ten Years of Dirfting Library," celebrating the impact of a decade-long educational project supporting underprivileged children in Yunnan’s remote mountain regions.

As a founder of the Drifting Library, I designed this promotional project to bring influence both to my internship company and my own organization. I invited our members to share insights into rural education and cultural challenges faced by minority communities, aligning our philanthropic vision with China's rural revitalization goals. This event not only strengthened our company’s image as a socially responsible brand but also introduced clients to the possibilities of engaging in charitable trusts and financial products that contribute to social good.

The project received overwhelmingly positive feedback, with clients actively engaging in discussions on both the charitable initiatives and the wealth management services we offer. By connecting philanthropy with financial expertise, the event not only broadened our company’s reach but also deepened relationships with current and potential clients, setting the stage for future collaborations in the charity trust space.